The campaign was criticized decades later for being misogynistic, with the implication that it was the fault of wives that their husbands left home with dirty collars. The nagging sing-song voiceover of "Ring around the collar!" was performed by Bob McFadden. The brand was widely known for its successful "Ring Around The Collar" campaign introduced in 1968, spotlighting sometimes-difficult to treat stains that appeared on shirt collars, and the product's ability to help fight them. Sun Clean & Fresh with Bleach concentrated laundry detergent has the great cleaning power of Sun with the added whitening power of bleach alternative Sun. In June 2016, Henkel acquired Sun Products and discontinued Wisk in favor of its own Persil brand. The brand came in a variety of formulations, including "Deep Clean", "High Efficiency", "Fresh Boost" and "Oxi Complete". An advertising campaign was launched around the same time, focused on the "science of stain fighting". In 2010, Wisk was re-launched in a new formulation, with new packaging that declared "Stain Spectrum Technology" and emphasized its ability to fight tough stains. (also owned by Vestar) to form The Sun Products Corporation. In 2008, Wisk was purchased by Vestar Capital Partners when Lever Brothers' parent company Unilever divested its North American laundry brands, and it was combined with Huish Detergents, Inc. Wisk was introduced as the first liquid laundry detergent in the United States by Lever Brothers Company in 1956. Wisk was an American brand of laundry detergent manufactured in the United States by Unilever (1956 to 2008) and Sun Products (2008 to 2017). Era 3x Oxybooster is almost three times as much at 23 cents a load, but barely. This article is about the laundry detergent. The very lowest ranked detergent in the test was Sun Triple Clean (8 cents a load).
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